What WhatsApp Business messages cost in Saudi Arabia
Since 1 July 2025 Meta charges per delivered template message, not per conversation. Your normal replies to customers within 24 hours of their message are free, and so are utility templates (such as an order confirmation) sent inside that window. Template messages such as campaigns are billed by Meta to your own Meta account, not as part of your A3malak subscription.
The 24-hour window
- A customer messages you, which opens a 24-hour window.
- Inside it you reply freely and at no cost: questions, orders, payment links.
- After it closes you can only message them with a Meta-approved template, and that is what Meta charges for.
Marketing templates (offers and campaigns) are always charged by Meta, inside the window or not.
If you run click-to-WhatsApp ads, or use the WhatsApp button on your Facebook Page, and you reply within 24 hours of the customer’s message, every message to that customer is free for 72 hours from your reply, templates included (Meta).
How to know the cost in advance
A3malak shows you Meta’s estimated cost before every campaign, and marketing campaigns only go to customers who opted in.
What the A3malak subscription covers
The platform itself: the inbox, orders, customers and payment links, on plans from SAR 149 a month (excluding VAT). WhatsApp messages are billed by Meta directly.
Prices per category change, so check Meta’s official pricing page.
Common questions
Do the AI assistant’s replies count as paid messages?
Its replies inside the 24-hour window are free at Meta, and they use the AI credit in your plan.
Who invoices Meta’s fees?
Meta, directly, on your Meta account.
Try it free for 7 days; your replies to customers stay free at Meta
Try it free for 7 days