A3malak
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Terms & Conditions

These Terms & Conditions (“Terms”) govern access to and use of A3malak (the “Service”), provided by Appray ai LTD, a company registered in Rwanda under number 155671681, with its registered office at Gasabo, Kigali, Rwanda (“we”, “us”). By creating an account or using the Service, you agree to these Terms on behalf of the business you represent (“you”, the “Customer”).

1. The Service

A3malak is software for businesses that sell and serve customers on WhatsApp: a shared inbox, customer profiles, catalog and orders, payment and delivery integrations, automation, campaigns, optional AI features, analytics, plugins and an API for your own systems. The Service is for business use only.

2. Accounts

  1. You must provide accurate business information, keep your login credentials secure, and enable two-factor authentication where the Service requires it.
  2. You are responsible for everything done through your account, including by staff you invite. Each business on the Service is a separate account with its own subscription.
  3. Certain business categories are restricted by Meta’s WhatsApp policies. We may review your business category before you can subscribe, and may decline businesses that WhatsApp does not permit.

3. WhatsApp and Meta

  1. The Service uses Meta’s WhatsApp Business Platform. You own your WhatsApp Business Account and phone number and connect them through Meta’s signup flow. You can disconnect at any time.
  2. You must comply with Meta’s WhatsApp Business Terms, Business Messaging Policy and Commerce Policy. Meta may restrict or ban numbers or accounts that violate them; we are not responsible for Meta’s decisions.
  3. WhatsApp messaging fees are charged by Meta directly to you through the payment method on your WhatsApp Business Account. They are not part of your subscription with us.
  4. You may send business-initiated messages, including campaigns, only to people who have opted in to receive them, and you must honor opt-outs. The Service records consent and blocks messages to people who have opted out, but you remain responsible for having a lawful basis for every message you send.

4. Subscriptions and payment

  1. We sell the subscription, add-ons and platform services directly and issue an invoice for every charge and a credit note for every refund; ZATCA e-invoicing follows once the platform completes its onboarding with ZATCA (Fatoora). Card and mada payments are processed by Moyasar, a payment provider licensed by the Saudi Central Bank. Your card is verified by your bank (3-D Secure) when you add it and stored by Moyasar as a secure token; we never see or store the card number.
  2. Free trial. Self-serve plans (Basic, Growth and Pro) start with a 7-day free trial, once per business. A card is required: your bank verifies it when you add it, and nothing is charged. A trial is not available again for the same business, card, commercial registration (CR) number or WhatsApp number. During the trial, AI credits are limited to SAR 5 and campaigns to 100 recipients; everything else follows your plan.
  3. Automatic first charge. Unless you cancel before the trial ends, we charge the first period of your plan (monthly or annual, plus VAT) to your card on the day the trial ends, and issue the e-invoice for it. We remind you by in-app notification and email (and WhatsApp, where available) two days before, with the amount and the date. If the charge fails, the trial ends and so does access; you can subscribe again at any time, paying at once.
  4. You can cancel during the trial in one tap from your billing settings; nothing is charged and access ends when the trial ends. After the trial, plans renew automatically each month or year until cancelled.
  5. Prices are shown on our pricing page in Saudi riyals and exclude VAT (15%), which is added on each invoice.
  6. Nothing is billed in arrears. AI is prepaid: each plan includes AI credits every period (unused credits do not carry over) and you can buy credit packs, valid for 12 months. Extra WhatsApp numbers, staff seats and campaign recipients are monthly add-ons, charged pro rata when added.
  7. Upgrades take effect immediately and the price difference is charged pro rata for the rest of the billing period. Add-ons included in the new plan end at the same time and their unused part is credited against that charge (any remainder is credited to your next invoices). Downgrades take effect at the end of the current period, once your usage fits the lower plan’s limits.
  8. Card payments from your customers. Where you collect payments through our Moyasar integration, we keep a platform fee from each payment, set by your plan (Basic 1%, Growth 0.75%, Pro 0.5%, unless agreed otherwise) and shown in your billing settings; the rate in effect when the payment is made applies. Moyasar’s own processing fee is separate. Refunds reverse the platform fee pro rata.
  9. If a payment fails, we retry it on a schedule and you can pay the balance from your billing settings at any time. We retry on days 3, 7 and 14 and tell you each time. From day 14 campaigns, automations and the AI agent pause (your inbox, replies to customers, orders and payment links keep working). From day 30 the account is read-only (you can browse and export your data). Your data is deleted 90 days after that, and we warn you 30, 7 and 1 days before. Paying the balance at any point restores everything at once.
  10. Refunds are described in our Refund Policy.

5. Cancellation and your data

  1. You can cancel at any time from your billing settings. Cancellation takes effect at the end of the paid period (or, during a trial, at the end of the trial, with nothing charged).
  2. You can export your data at any time. When your account closes, we remove our access to your WhatsApp number (you keep your number and WhatsApp Business Account), and delete your data after a grace period, except data we must keep by law.

6. Your data and your customers’ data

  1. You own your business data, including your customers, conversations and orders. For your customers’ personal data, you are the controller and we are your processor, as set out in our Data Processing Agreement, which forms part of these Terms.
  2. Our Privacy Policy explains how we handle personal data.

7. Plugins and the API

Plugins are extras built and run by us; paid plugins are add-ons to your subscription. API keys and webhooks you create let your own systems read and change your data with the permissions you choose. You are responsible for the systems you connect and for keeping API keys and webhook secrets safe; revoke a key as soon as it may be exposed.

8. AI features

AI features are optional. AI output can be wrong; you remain responsible for messages and actions taken in your account, including those taken by AI within the permissions you configure. AI messages are identified as AI to your customers where required.

9. Acceptable use

You must not use the Service to send spam or unsolicited messages, sell prohibited goods, infringe others’ rights, break the law, attempt to access other customers’ data, or interfere with the Service. We may suspend accounts that do.

10. Availability and changes

We work to keep the Service available and secure but do not promise it will be uninterrupted. We may change the Service; we will give reasonable notice of material changes that reduce functionality you pay for.

11. Liability

To the extent permitted by law, we are not liable for indirect or consequential losses, lost profits or lost data, and our total liability for any claim is limited to the amounts you paid for the Service in the 12 months before the claim. Nothing in these Terms limits liability that cannot be limited by law.

12. Changes to these Terms

We may update these Terms. We will notify you of material changes in advance by email or in the Service. Continuing to use the Service after changes take effect means you accept them.

13. Governing law

These Terms are governed by the laws of the Republic of Rwanda, and disputes are subject to the courts of Kigali, unless mandatory law where you are established provides otherwise. If the Arabic and English versions differ, the English version governs.

14. Contact

Appray ai LTD, Gasabo, Kigali, Rwanda. Email: [email protected].