Who is Muhandis, A3malak’s technology partner?

25 October 2026

Muhandis (مهندس) is an engineering team for Saudi Arabia and the Gulf, and our strategic technology partner: it builds, develops and runs the A3malak platform, so our focus with you stays on selling over WhatsApp. A3malak and Muhandis (مهندس) are both brands of Appray AI LTD.

What does Muhandis (مهندس) build in A3malak?

• Connecting your number to Meta’s official WhatsApp Business Platform, with a shared inbox for your team.
• Orders, payment links and e-invoices inside the conversation itself.
• The AI assistant that answers your customers in Arabic at any hour.
• Connections to your other systems through the API.

Learn about Muhandis

How does the partnership protect your store and customers?

Every engineering decision in A3malak starts from one question: what happens to your store if the system gets it wrong? So Muhandis (مهندس) designed the AI assistant with clear limits from the start:

• It answers from your store’s data only, your products, prices and stock, so it never invents a price or promises something you don’t have.
• It hands the conversation to a staff member when needed, and decisions involving money stay with a person.
• AI costs have a monthly budget, a daily cap and an instant off switch, so no bill takes you by surprise.
• It reads messages after phone numbers and personal data are masked, and your staff’s permissions follow each person’s role.
• mada payments go through Moyasar, licensed by the Saudi Central Bank, and e-invoices come from a connected invoicing platform.

What does the partnership mean for your business?

• One team builds and develops: the people who built A3malak are the ones developing it, so the features you ask for reach the team that builds them directly.
• Focus on your business: Muhandis (مهندس) takes care of the engineering, and the A3malak team stays free for what merchants need in sales, orders and customers.
• A partner beyond A3malak: if your business needs its own technical work, such as a website for your store, a connection to your accounting system, or a system built for your work, Muhandis (مهندس) builds it with you.

Common questions